Our Collection
Professional Practice:
Events log
Harry Isaacs
Marketing Team
Harry Isaacs
Marketing Team
Graphic Design
Equipment Management
Liason/Agent
Univerity
University of East London
Student Number
u2618506
Meeting Log
Date/Meeting
Agenda
Personal Actions
Event 1: Development Meeting 1
05/10/2023
Event 1: Production Meeting 1
12/10/2023
Introduction into course - Being organised into teams for the academic year. This is where we split into three teams - Marketing, Production and Artist Management. Roles were handed out so that we could organise the first event to be held within a fortnights time. This is also where we discuss our initial plans for hosting the first event which occurs on the 19/10/2023
Our first rendezvous since we were divided into teams and assigned our jobs. We had an update on what progress the artist management team had made, as well as shared the first poster draft with the team for open feedback. There were also discussions about the technical equipment needed.
My responsibilities lied with contributing as a graphic designer for the material we would output as part of our marketing strategy. This was an integral role in preparing the marketing team the for promotion of the music night occurring on the 19/10/2023. Me, Mitch, Sylvana and Aiesha will assign different obligations towards making this happen. It was down to me and Mitch to have a draft poster completed by the next week for dissemination by peers within the class. This poster would include dates, locations, performing acts as well as organisations running the event, details of which we all had to get this draft completed by the deadline. Designing the poster was essential for the promotion of the event both around the university as well as on social media, and this task took us 3 hours to come up with a good initial draft for the event poster.
Our task after our meeting was to adjust the poster based on the feedback we had in class. Whilst discussing the viability of the poster, it was pointed out that changes could be made to the colour scheme as well as the fact that there were some omitted information that could have been present on the poster. Based on this feedback, Mitch, Aiesha and I would later meet up with the tutor Sonke to review the changes that were discussed and made sure they were applied before the end of the day so that we would have a finished product to place into the public domain for the promotion of our event. Since we were all present that day for the meeting, we had the necessary work force to get this done promptly within the first few hours after the meeting. This adjustment process was relatively comfortable for all parties, and we were all left satisfied with the changes we made for the promotion of the event. In the end we were all satisfied that we had a final production that was suitable for distribution within the public domain, and this didn’t take any longer than 2 hours to complete.
Event 1: Production Meeting 2
19/10/2023
Event 2: Development Meeting 1
02/11/2023
Not available. Meeting was called off for the first event was happening later that night.
This was the first initial music event organised and hosted by the year 3 UEL students. Whilst there was no given theme for the event, the majority of acts were live variations of electronic and acoustic performances of original music
Reviewing what went well and what could be improved based on our first event. Making considerations about the rest of our events up to Christmas based on our first try of holding an event, and in turn applying that to a timetable. Whilst speaking on the events yet to come, we made several adjustments to our team groups, which included the marketing team adding Reece to the roster.
Whilst I wasn’t available to witness the event myself due to illness, The feedback I received was very descriptive regarding what went well and the technical issues that occurred, so I was able to gain a vivid image of how effectively the event was carried out by the active organisers who were present on the night.
After listening to the production team about how the first event was ran, there was data collected by Sasha that was shared amongst the class for further analysis, and It was encouraged for me to make considerations based on the feedback and quantative data in preparation for the next events to be held. Along with this, I also made note of the timetable we made to illustrate the events of the next few months as we prepped for the next two events.
Event 2 : Production Meeting 1
02/11/2023
Event 2: Production Meeting 2
09/11/2023
Getting prepared for the next event, discussing the set list for the EDM night, which technology students would perform their music and how we were going to organise all our work for the event.
Reviewing what went well and what could be improved based on our first event. Making considerations about the rest of our events up to Christmas based on our first try of holding an event, and in turn applying that to a timetable. Whilst speaking on the events yet to come, we made several adjustments to our team groups, which included the marketing team adding Reece to the roster.
I liaised between both the marketing team and the technical production team for how they wanted the event to be presented. This was a suitable undertaking since I was in the technology class whilst also being on the marketing team, and not having to perform gave me an incentive to make sure the peers in my class had a middleman for informing on how they wished to be marketed. Being the middleman between these two teams was important, it ensured that the artists who were performing on the night could be promoted and represented in a way that they were comfortable with going out in the public domain. It was important for me to be the middleman for the marketing team, since most of the performers for the night would be in my technology class, and I would have the best means of communicating the relevant information across the two teams. My objective was to be able to collect as much information as I can to deliver to the marketing team while they were promoting the next event, and using the contacts collected across WhatsApp and teams, I had the necessary means to communicate consistently amongst both teams to ensure all the relevant information would be delivered by the day of the event on the 17th of November
After listening to the production team about how the first event was ran, there was data collected by Sasha that was shared amongst the class for further analysis, and It was encouraged for me to make considerations based on the feedback and quantative data in preparation for the next events to be held. Along with this, I also made note of the timetable we made to illustrate the events of the next few months as we prepped for the next two events.
Event 2 : Production Meeting 3
16/11/2023
Event 3: Development Meeting 1
23/11/2023
For this meeting we went over our note taking process for the recording of our event logbook, as well as furthering discussions regarding our required placement for an internship/work.
We reviewed how the 2nd event was carried out by mind mapping our thoughts as a collective team. We discussed what aspects continue to go well whilst reflecting on where the organisation of our events is falling short. Some initial reading material was given to us to assist with the documentation of the reflective writing essay.
With the event to be taking place the next day, I made sure to chase up the performing artists for any missing documentations and information for the promotion of the event, making sure I communicated with each performing artist in person to ensure the marketing team had all the material they need to market the event the night before it was taking place.
With no immanent responsibilities and plans for the next event, I was incentivised to use this free time to thoroughly review my events log notations, making sure my contributions towards each event were documented effectively.
Event 3: Production Meeting 1
30/11/2023
Event 3: Production Meeting 2
07/12/2023
For this meeting we continued to discuss the process of writing our reflective essay, along with discussions around recommended reading that will assist our documentations. Dr Neil Garner came in for a demonstration.
For this meeting we began making decisions behind the marketing strategy for our double event coming up on the 14th/15th of December. We came to agreements on who would be performing on the night, as well as the collective roles and responsibilities to be carried out in preparation for our final events.
With more information shared regarding the delivery of our reflective writing, I took it upon myself to make momentum on the reflective writing essay. Whilst did so, I made sure to remind my peers in the marketing team, that I would be available on request should they need me.
With no immanent responsibilities and plans for the next event, I was incentivised to use this free time to thoroughly review my events log notations, making sure my contributions towards each event were documented effectively.
Event 3 : Production Meeting 3
14/12/2023
Event 3: Production Meeting 1
23/11/2023
For this final meeting we made sure that we agreed on who was responsible for the execution of the event occurring on that night. Although my contribution to the marketing team was limited during my thorough documentation, I did suggest to a member oof the marketing team during my assistance on their reflective practice, that they should collect video documentations of the event that night and the day after.
A production meeting was not needed today, as we had everything we needed already at the event from the night before, along with a unanimous agreement that we were prepared, along with everyone who was performing on the night beforehand.
Because of the shortage of staff available for the event that night, I volunteered to help the technology team with the collection and moving of the equipment to be used for the final two events at the social convention, which took no longer than an hour to collect and place inside the vehicle, which led to then being organised at the event.
After attending the final event of our professional practice operations, I turned my attention to my critical analyses regarding our ability to organise and execute our events to an industry standard level.
Events Log
Date Of Event & Summary
Audience Feedback
Personal Observations/Reflections
Event 1: 19/10/2023
This was the first initial music event organised and hosted by the year 3 UEL students. Whilst there was no given theme for the event, most acts were live variations of electronic and acoustic performances of original music. There was a high turnout of 40+ people for this event.
Event 2: 17/11/2023
This second event was based on electronic music, and with a set theme that was premeditated for the event, there was an incentive for us to effectively execute this night in a different manner. There was an estimated turnout of 25 people for this night.
The audience reception based on the feedback survey we used, shows that their was an overwhelmingly positive response to the way our event was carried out. Whilst there was some critique regarding the gain staging varying from each act, with performers being too loud/quiet as they were interchanged. There were also comments made regarding the overwhelming heat in the venue, with a high turnout not helping this minor issue.
Our audience feedback was less inclusive this time around. Due to technical errors, there wasn’t a survey report available for dissemination, and since much of our audience attended the class, we did a collaborative process whereby we gave our individual perspectives of criticisms we had about the event, so that we could make a collage of critical analogies made the about the event in order to push forward.
Whilst I wasn’t available to witness the event myself due to illness, The feedback I received was very descriptive regarding what went well and the technical issues that occurred, so I was able to gain a vivid image of how effectively the event was carried out by the active organisers who were present on the night. The high number of participators in our event, highly suggest a relatively successful start to our professional practice.
I personally enjoyed how the space was set up and organised. Despite its relatively tiny space, the area was more than comfortable and organised effectively, to provide a most hospital experience for those involved. With a minor issue regarding the audience’s reception of the downstairs event, the overall atmosphere of the event was a positive one with an audience that was heavily engaged throughout the night.
Event 3: 14/12/2023
This night’s event featured music from the level 5 students, a collection of artists we did not organised ourselves to perform at the event. Due to a lack of an audience, it took a long while for our level 6 performances to begin.
With regards to the technical set up, our event was to be a mic-only event backed by instrumental tracks
Event 4: 15/12/2023
This night’s event featured music from the level 5 students, a collection of artists we did not organised ourselves to perform at the event. Due to a lack of an audience, it took a long while for our level 6 performances to begin.
With regards to the technical set up, our event was to be a mic-only event backed by instrumental tracks only. There were no recorded technical difficulties, besides a slight feedback loop affecting the micro-phone at the beginning of the event.
For our third event we were able to carry out a survey with extensive detail regarding the audience’s engagement throughout the performances. When asked what made the night memorable for those partaking, they specifically praised the unique array of performers who were active on the night. For the 12 people who did fill in the survey for that night, the weighted average for the feedback that was given came to 7.17.
Unfortunately, due to some unforeseen circumstances, we were not able to deliver a feedback form regarding the fourth event.
Due to neurodivergent stress symptoms, I was unable to attend the event that night, and required rest before preparation for my reflective practices writing and the video call taking place the morning after. I ensured however that the marketing team would make video documentations of the event, to be edited later into a collage for future promotions.
Although the turnout was relatively disappointing with just 15 people, the experiencing of music I hadn’t anticipated to hear made for a very refreshing event. The upstairs room we hosted our event at was perfectly prepared for a quality intimate night only event, and the lack of an overwhelming crowd made the space relaxing the temperature Luke walm compared to other nights where temperature was an issue.
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